New Climate Economy/Global Commission on the Economy and Climate: Global Report Launch

Led the external affairs and strategic communications work for a major international project to analyze and communicate the economic risks and opportunities that arise from climate change and to make recommendations to the world’s governments, business and finance leaders on actions that will lead to lower carbon emissions and more climate-resilient patterns of economic growth and development.

Key Results:

• Designed strategic communications and global influencing strategies for the initiative.
• Developed and implemented  the report launch strategy with concurrent events in New York (UN Headquarters), Oslo, Beijing, Addis Ababa, Lima, and Johannesburg.
• Directed a communications team that generated over 1,500 news stories in 50+ countries, including leading publications such as: New York Times, Washington Post, The Economist, The Guardian, USA Today, Financial Times, Le Monde, Der Spiegel, BBC, MSNBC, CNN, Bloomberg newswire, Associated Press, Reuters, Notimex, Al Jazeera, China Central Television, Xinhua, among many others.

Watch a TED Talk on the report featuring Lord Nicholas Stern.

Photo Credit: New Climate Economy

Yasuní-ITT Initiative: Global Media Relations and Thought Leadership Campaign

Designed and implemented a global communications plan for the Yasuní-ITT, an initiative by the government of Ecuador to refrain indefinitely from exploiting the oil reserves of the Ishpingo-Tambococha-Tiputini (ITT) oil field within the Yasuní National Park in exchange for contributions from the international community for 50% of the value of the reserves, or $3.6 billion over 13 years.

Key Results:

• Conducted media outreach and thought leadership activities in 15 countries in the Americas, Europe, Middle East, and Asia.
• Generated a 37-page spread on the Initiative in the 125th Anniversary (January 2013) special issue of National Geographic Magazine.
• Garnered more than 500 million media impressions in top outlets around the world, including: The Washington Post, Newsweek/Daily Beast, Bloomberg/Businessweek, Reuters, The Chicago Tribune, Nature Magazine, Fox News, Huffington Post, Climatewire, The Guardian, BBC, Le Figaro, Le Monde, 20 minutes, Libération, AFP, Radio France Internationale, Der Spiegel, Tagesspiegel, Deutsche Presse-Agentur (DPA), DW, Al Jazeera (English and Arabic), The Peninsula, China TV, Korea Times, and Korea Herald, among others.

Watch the I AM Yasuni video.

Photo Credit: National Geographic

Pope Francis's Encyclical: U.S. Latino Engagement and Strategic Communications

Supported stakeholder engagement and strategic communications work for a coalition of Catholic groups mobilizing around action on climate in the United States.

Key Results:

• Designed and implemented a grasstops strategy to engage U.S. Latino groups to support and amplify the Pope's messages around the environment and climate change.
• Provided strategic communications and issues management advice around the launch of Pope Francis's "Laudato Si" Encyclical.
• Conducted national and regional media outreach activities during and after the launch of the Encyclical.

Photo Credit: AP

Mi Familia Vote: Latino Voters Outreach and Mobilization

Provided strategic communications, digital and fundraising support for a national organization devoted to the construction of political power for the Latino community in the United States through the expansion of the electorate through direct, sustainable citizenship, voter registration, GOTV, and issue organizing in key states.

Key Results:

• Designed and implemented strategic communications plans in 6 key states for the Latino vote (Arizona, California, Colorado, Florida, Nevada, and Texas) for the 2014 General Election.
• Generated over 2,000 unique media hits in leading media outlets in the U.S and around the world.
• Positioned Mi Familia Vota as the go-to source for journalist covering the on-the-ground reality of the Latino vote in the country.

Photo Credit: AFP

Diles Que Voten/Tell Them to Vote

Co-founded an international online campaign to engage the South, Central, and Mexican families of U.S. citizens as “Civic Engagement” ambassadors to encourage Latino voter participation.

Key Results:

• The campaign’s online videos generated more than 10 million views in four months.

• The hashtag #DilesQueVoten had an estimated reach of 100 million social media users.

• More than 300 Latino/Latin American thought leaders, celebrities, politicians, and business people joined the campaign.

• The campaign produced more than 700 unique media hits, including coverage from The Hill, Huffington Post, NBC News, US News & World Report, La Opinión, Univision, Telemundo, and major media outlets in the Latin America region. 

• The campaign launch in Washington, D.C. was broadcast live by C-SPAN.

• Diles Que Voten won 5 Reed Awards (political communications), including: Best Latin American TV Advertisement, Best Latin American and Spanish-language Website, Best Latin American and Spanish-language Mail Piece.

Watch C-SPAN coverage of campaign launch.

Photo Credit: DQV

Alliance for Citizenship: Building a Movement

Designed and implemented a strategic communications plan to launch a coalition of 38 community, minority, civil rights, labor, and environmental organizations fighting for immigration reform in the United States. Members of the coalition included: National Council of La Raza, Voto Latino, SEIU, AFL-CIO, America’s Voice, Center for Community Change, Casa de Maryland, Mi Familia Vota, National Immigration Law Center, among others. 

Key Results:

•  Directed the public launch of the Alliance, which resulted in coverage in leading national outlets including: NBC, ABC, New York Times, USA Today, Huffington Post, Politico, The Hill, Washington Post, Associated Press, Univision, Telemundo, and EFE, among others.
• Chaired the Alliance’s communications table/working group that orchestrated the work of more than 100 communications representatives from grassroots, state, and national advocacy organizations.
• Co-managed a high-level corporate partnerships with Latino media.
• These efforts resulted in more than 1,500 original media stories during the first three months of formal activities. 

Issues Management: Protecting The Brand Reputation Of The Largest Non-Profit In The World

Directed crisis communications, brand reputation, and publicity efforts at the largest privately funded non-profit in the world, with more than 1,800 local affiliates in 41 countries and territories.

Key Results:

• Designed and implemented crisis communications and issues management communications plans for global headquarters, international, and domestic offices.
• Provided on-going crisis communications counsel to domestic and international network.
• Served as on-the-record spokesperson for the organization during challenging times.